The FBA Communications Committee is responsible for helping promote the positive story of corrugated packaging to end-users and consumers, as well as helping make sure that our own industry members are aware of FBA programs and services provided on their behalf. Their work intersects with that of many other FBA committees, in making sure each committee's work earns the recognition and awareness required to be effective. The Communications Committee takes on corrugated packaging issues and messages that are best addressed by the industry as a whole, with one unified voice, rather than by individual companies.
Achievements:
- Worked in cooperation with the Corrugated Packaging Alliance and the Sustainability Committee to develop the industry's sustainability messaging
- Developed materials for promoting the industry to different target audiences.
- Reviewed FBA website in preparation for changes for optimal use by members.