The paper industry as a whole, along with containerboard and corrugated manufacturers have a long history of efforts focused on the sustainability of our raw materials, our products and our processes. Our use of sustainable forestry practices in the growth and harvest of our renewable raw material, a recycle/recovery rate the highest of any packaging materials and our significant use of renewable energy sources are but a few examples.
Recently, some of the world's largest and most powerful retailers are demanding accountability from manufacturers to demonstrate sustainable business practices that are responsible socially, economically and environmentally for the long-term health of our planet and its inhabitants. The Sustainability Committee was formed to help assess, address and communicate corrugated's position and enhance its perception amidst growing interest in the sustainability of packaging.
Some of Sustainability Committee's achievements include:
- Working with Wal-Mart to assure that corrugated packaging receives credit and fair representation in its new Packaging Scorecard program.
- Releasing a brochure discussing the facts behind corrugated's excellent record as a sustainable packaging choice.
Click here to view the brochure
- Developing a corrugated sustainability “facts sheet,” detailing the three legs of sustainability: Economic, Social and Environmental.
Click here to view the "facts sheet"
- Co-conducting with the Corrugated Packaging Alliance a corrugated Life Cycle Assessment (LCA) to provide very valuable information for the industry.
Work with Wal-Mart
Life Cycle Assessment (LCA)
“Sustainability” and environmental footprint have become major focal points for entire supply chains in the past few years. Corrugated’s time-honored, progressive stance on environmental responsibility has come to require substantiated documentation, in a business climate where “greenwashing” has become rampant and skepticism is advised.
In 2010 CPA sponsored the first-ever U.S. corrugated industry life-cycle analysis (LCA to help address the sustainability issue. The LCA provides data to help answer customer questions regarding environmental impact, as retailers push for greater accountability from their suppliers. It was conducted by world leaders in the field and subjected to a critical review process in accordance with ISO 14000/14040 standards.
The LCA validates corrugated’s credibility and reliability as the packaging material of choice in a majority of suitable applications, preventing unwarranted market shifts to alternate packaging materials.
A new brochure about corrugated’s sustainable attributes, titled “Responsibility Starts Here,” is available now from CPA. Call (800) 886-5255 to order yours. Information about corrugated sustainability can be found by clicking here.
In 2007, The Federal Trade Commission (FTC) released Green Guides in order to determine how best to address new environmental (and sustainability) claims that had emerged in the previous few years. The guides applied to environmental claims included in labeling, advertising, promotional materials and all other forms of marketing.