In business, sustainability is understood to encompass responsible management of environmental, economic and social resources and impacts. It has become a critical business marketing and survival strategy, driven by public opinion, government regulation, dramatic changes in major retailers’ purchasing criteria and increased consumer awareness.
The growing emphasis on sustainability has weighty implications in packaging. Some of the world’s largest retailers now demand measurable improvements in packaging sustainability for the products they buy and sell to consumers. Not only that, as consumers receive more of their purchases directly into their homes, they see more of the packaging – and they are highly aware of its environmental impact. In a world where purchasing experiences are reviewed on e-tailer websites and social media, it isn’t difficult to find consumers pushing back on suppliers that “overpackage” their products. The need for sustainable packaging options is obvious.
Corrugated cardboard is a product made from a renewable resource. It is then collected at the end of its life for recycling to begin that process again. Those same fibers get used again to make another box, which leads to a more sustained resource over time.
Corrugated is 100% Renewable and Recyclable*
*Recyclable unless treated with wet strength, coated or impregnated with petroleum-based wax.