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2020 FBA Advertising and Social Media Impact Report Now Available

In 2020, Fibre Box Association (FBA) continued to elevate the image of the corrugated packaging industry and focus interest on the unique attributes/benefits of corrugated packaging across trade publications and social channels, combining our strategic brand messages with visually-engaging media.

Thanks to consistent messaging, specific audience targeting and paid advertising efforts, year 4 of the Corrugated Industry Promotion Program (CIPP) was a huge success. Awareness of our messaging is up exponentially, and our share of voice in the industry continues to grow.

Read the 2020 Impact Report