While 2020 was a year of uncertainty, the industry kept the products people wanted on shelves and delivered the stuff of importance to front doors. P+PB’s messages reaffirmed the industry’s resolve, reminding consumers how essential our products and industry are to staying safe, healthy and productive. We also promoted paper’s value from virtual schooling to juggling work from home thanks to lists, sticky notes and notebooks.
Plus, according to our latest research, consumers' attitudes about our industry and messaging soared, often with double-digit boosts in positive perceptions of both our industry and products. Look for more results in the full 2020 Campaign Impact Report